{"id":4956,"date":"2024-06-30T07:23:29","date_gmt":"2024-06-30T07:23:29","guid":{"rendered":"https:\/\/palmer-consulting.com\/ai-agency-vs-ai-consulting-firm\/"},"modified":"2026-04-16T15:09:40","modified_gmt":"2026-04-16T15:09:40","slug":"ai-agency-vs-ai-consulting-firm","status":"publish","type":"post","link":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/","title":{"rendered":"AI agency VS AI consulting firm"},"content":{"rendered":"<p data-start=\"264\" data-end=\"742\">In a context where artificial intelligence (AI) is becoming a key competitive lever, organizations often hesitate between calling on an <strong data-start=\"415\" data-end=\"443\">AI consulting firm<\/strong> or an <strong data-start=\"453\" data-end=\"469\">AI agency<\/strong>. Although both types of service provider are involved in technology projects, their approaches, business models, expertise and customer relationships differ significantly. This article offers a detailed analysis of their main distinctions.  <\/p>\n<ol data-start=\"744\" data-end=\"5088\">\n<li data-start=\"744\" data-end=\"1519\">\n<p data-start=\"747\" data-end=\"788\"><strong data-start=\"747\" data-end=\"786\">Mission and scope of intervention<\/strong><\/p>\n<ul data-start=\"792\" data-end=\"1519\">\n<li data-start=\"792\" data-end=\"1216\">\n<p data-start=\"794\" data-end=\"1216\"><em data-start=\"794\" data-end=\"820\">AI consulting firm<\/em>: focuses on long-term strategic support, from defining the AI vision to implementing project governance. It carries out technology audits, data mapping and recommendations (see &#8220;What <a class=\"\" href=\"https:\/\/palmer-consulting.com\/en\/what-is-an-artificial-intelligence-consultancy\/\" target=\"_new\" rel=\"noopener\" data-start=\"1054\" data-end=\"1210\">is an AI consultancy<\/a> &#8220;). <\/p>\n<\/li>\n<li data-start=\"1220\" data-end=\"1519\">\n<p data-start=\"1222\" data-end=\"1519\"><em data-start=\"1222\" data-end=\"1236\">AI agency<\/em>: focuses on the operational realization, often in the short to medium term, of specific solutions (chatbot development, ML API integration, AI user interfaces). It produces concrete deliverables without necessarily engaging in global strategic thinking. <\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1521\" data-end=\"1990\">\n<p data-start=\"1524\" data-end=\"1554\"><strong data-start=\"1524\" data-end=\"1552\">Expertise and skills<\/strong><\/p>\n<ul data-start=\"1558\" data-end=\"1990\">\n<li data-start=\"1558\" data-end=\"1787\">\n<p data-start=\"1560\" data-end=\"1787\"><em data-start=\"1560\" data-end=\"1569\">Cabinet<\/em>: brings together a variety of profiles &#8211; data scientists, AI architects, business consultants &#8211; capable of carrying out in-depth diagnoses of a company&#8217;s AI maturity and designing a comprehensive roadmap.<\/p>\n<\/li>\n<li data-start=\"1791\" data-end=\"1990\">\n<p data-start=\"1793\" data-end=\"1990\"><em data-start=\"1793\" data-end=\"1801\">Agency<\/em>: often made up of agile technical teams (AI developers, UX designers, integrators), they excel in the rapid creation and deployment of AI-based digital products.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1992\" data-end=\"2528\">\n<p data-start=\"1995\" data-end=\"2024\"><strong data-start=\"1995\" data-end=\"2022\">Methodology and process<\/strong><\/p>\n<ul data-start=\"2028\" data-end=\"2528\">\n<li data-start=\"2028\" data-end=\"2270\">\n<p data-start=\"2030\" data-end=\"2270\"><em data-start=\"2030\" data-end=\"2039\">Cabinet<\/em>: adopts a structured approach in phases &#8211; scoping, diagnosis, prototype, proof of concept (POC), industrialization, training and skills transfer &#8211; based on internal reference systems and proven methodologies.<\/p>\n<\/li>\n<li data-start=\"2274\" data-end=\"2528\">\n<p data-start=\"2276\" data-end=\"2528\"><em data-start=\"2276\" data-end=\"2284\">Agency<\/em>: favors a short-cycle organization (sprints) inspired by agile methods, with frequent, iterative deliverables. The aim is to rapidly deliver a functional product, and to integrate user feedback on an ongoing basis. <\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2530\" data-end=\"3004\">\n<p data-start=\"2533\" data-end=\"2572\"><strong data-start=\"2533\" data-end=\"2570\">Business model and pricing<\/strong><\/p>\n<ul data-start=\"2576\" data-end=\"3004\">\n<li data-start=\"2576\" data-end=\"2800\">\n<p data-start=\"2578\" data-end=\"2800\"><em data-start=\"2578\" data-end=\"2587\">Cabinet<\/em>: generally invoiced on the basis of man-days (or global packages for transformation assignments), with costs often higher to reflect strategic added value and specialized expertise.<\/p>\n<\/li>\n<li data-start=\"2804\" data-end=\"3004\">\n<p data-start=\"2806\" data-end=\"3004\"><em data-start=\"2806\" data-end=\"2814\">Agency<\/em>: can propose packaged offers for standardized AI modules (chatbots, image analysis&#8230;) or customized projects, often at more competitive rates on the execution part.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"3006\" data-end=\"3425\">\n<p data-start=\"3009\" data-end=\"3045\"><strong data-start=\"3009\" data-end=\"3043\">Customer relations and governance<\/strong><\/p>\n<ul data-start=\"3049\" data-end=\"3425\">\n<li data-start=\"3049\" data-end=\"3235\">\n<p data-start=\"3051\" data-end=\"3235\"><em data-start=\"3051\" data-end=\"3060\">Consultancy<\/em>: often part of the project steering committee (COPIL), the consultancy acts as an advisor to management, facilitating change and internal skills development.<\/p>\n<\/li>\n<li data-start=\"3239\" data-end=\"3425\">\n<p data-start=\"3241\" data-end=\"3425\"><em data-start=\"3241\" data-end=\"3249\">Agency<\/em>: works more as an external service provider, interacting directly with the IT team or product owner, without necessarily intervening at the strategic level of the organization.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"3427\" data-end=\"3807\">\n<p data-start=\"3430\" data-end=\"3463\"><strong data-start=\"3430\" data-end=\"3461\">Flexibility and adaptability<\/strong><\/p>\n<ul data-start=\"3467\" data-end=\"3807\">\n<li data-start=\"3467\" data-end=\"3645\">\n<p data-start=\"3469\" data-end=\"3645\"><em data-start=\"3469\" data-end=\"3478\">Cabinet<\/em>: offers a structured framework, suitable for major accounts and large-scale transformation projects, but may be perceived as less flexible for emerging needs.<\/p>\n<\/li>\n<li data-start=\"3649\" data-end=\"3807\">\n<p data-start=\"3651\" data-end=\"3807\"><em data-start=\"3651\" data-end=\"3659\">Agency<\/em>: more agile in responding to one-off requests or exploratory prototypes, it adapts quickly to changes in project scope.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"3809\" data-end=\"4177\">\n<p data-start=\"3812\" data-end=\"3838\"><strong data-start=\"3812\" data-end=\"3836\">Typical use cases<\/strong><\/p>\n<ul data-start=\"3842\" data-end=\"4177\">\n<li data-start=\"3842\" data-end=\"3990\">\n<p data-start=\"3844\" data-end=\"3990\"><em data-start=\"3844\" data-end=\"3853\">Cabinet<\/em>: deployment of an AI data governance platform, definition of a business line&#8217;s AI strategy, AI maturity audit.<\/p>\n<\/li>\n<li data-start=\"3994\" data-end=\"4177\">\n<p data-start=\"3996\" data-end=\"4177\"><em data-start=\"3996\" data-end=\"4004\">Agency<\/em>: creation of a customer support chatbot, implementation of a recommendation engine on an e-commerce site, development of a mobile voice recognition application.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4179\" data-end=\"4454\">\n<p data-start=\"4182\" data-end=\"4209\"><strong data-start=\"4182\" data-end=\"4207\">Duration of commitment<\/strong><\/p>\n<ul data-start=\"4213\" data-end=\"4454\">\n<li data-start=\"4213\" data-end=\"4331\">\n<p data-start=\"4215\" data-end=\"4331\"><em data-start=\"4215\" data-end=\"4224\">Cabinet<\/em>: often long assignments (6 to 18 months), with a strong commitment and post-deployment support.<\/p>\n<\/li>\n<li data-start=\"4335\" data-end=\"4454\">\n<p data-start=\"4337\" data-end=\"4454\"><em data-start=\"4337\" data-end=\"4345\">Agency<\/em>: short projects (2 to 6 months), MVP (Minimum Viable Product) oriented, with subsequent extensions depending on success.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4456\" data-end=\"4778\">\n<p data-start=\"4459\" data-end=\"4493\"><strong data-start=\"4459\" data-end=\"4491\">Market positioning<\/strong><\/p>\n<ul data-start=\"4497\" data-end=\"4778\">\n<li data-start=\"4497\" data-end=\"4655\">\n<p data-start=\"4499\" data-end=\"4655\"><em data-start=\"4499\" data-end=\"4508\">Firm<\/em>: integrated into major consulting networks (Big Four, medium-sized specialist firms), recognized for its consulting and transformation dimension.<\/p>\n<\/li>\n<li data-start=\"4659\" data-end=\"4778\">\n<p data-start=\"4661\" data-end=\"4778\"><em data-start=\"4661\" data-end=\"4669\">Agency<\/em>: independent structure or digital subsidiary of a group, valued for its technical expertise and responsiveness.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4780\" data-end=\"5088\">\n<p data-start=\"4784\" data-end=\"4829\"><strong data-start=\"4784\" data-end=\"4827\">Choice according to company&#8217;s AI maturity<\/strong><\/p>\n<ul data-start=\"4834\" data-end=\"5088\">\n<li data-start=\"4834\" data-end=\"4947\">\n<p data-start=\"4836\" data-end=\"4947\">Start-ups and SMEs in the experimental phase will often prefer an agency to quickly validate a POC.<\/p>\n<\/li>\n<li data-start=\"4952\" data-end=\"5088\">\n<p data-start=\"4954\" data-end=\"5088\">Mature companies wishing to structure their AI approach and integrate AI into their overall strategy will turn to a consultancy.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p data-start=\"5090\" data-end=\"5576\">In conclusion, the <strong data-start=\"5108\" data-end=\"5136\">AI consulting firm<\/strong> provides a global vision, a methodological framework and high-level strategic support, while the<strong data-start=\"5251\" data-end=\"5267\">AI agency<\/strong> stands out for its agility, rapid execution of concrete projects and operational deliverables. Depending on your needs &#8211; strategic audit, organizational transformation, or rapid development of AI prototypes &#8211; the choice between one or the other will respond to distinct objectives and timeframes. <\/p>\n<p data-start=\"5578\" data-end=\"5694\">To find out more about the definition and services of an AI consultancy, check out this practical guide :<\/p>\n<ul data-start=\"5695\" data-end=\"5855\">\n<li data-start=\"5695\" data-end=\"5855\">\n<p data-start=\"5697\" data-end=\"5855\"><a class=\"\" href=\"https:\/\/palmer-consulting.com\/en\/what-is-an-artificial-intelligence-consultancy\/\" target=\"_new\" rel=\"noopener\" data-start=\"5697\" data-end=\"5853\">What is an artificial intelligence consultancy?<\/a><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5857\" data-end=\"5949\">You can also discover our expertise and offers directly on our website:<\/p>\n<ul data-start=\"5950\" data-end=\"6030\">\n<li data-start=\"5950\" data-end=\"6030\">\n<p data-start=\"5952\" data-end=\"6030\"><a class=\"\" href=\"https:\/\/palmer-consulting.com\/en\/\" target=\"_new\" rel=\"noopener\" data-start=\"5952\" data-end=\"6030\">Palmer Consulting &#8211; AI consulting firm<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In a context where artificial intelligence (AI) is becoming a key competitive lever, organizations often hesitate between calling on an AI consulting firm or an AI agency. Although both types of service provider are involved in technology projects, their approaches, business models, expertise and customer relationships differ significantly. This article offers a detailed analysis of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-4956","post","type-post","status-publish","format-standard","hentry","category-strategy-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI agency VS AI consulting firm | Palmer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI agency VS AI consulting firm | Palmer\" \/>\n<meta property=\"og:description\" content=\"In a context where artificial intelligence (AI) is becoming a key competitive lever, organizations often hesitate between calling on an AI consulting firm or an AI agency. Although both types of service provider are involved in technology projects, their approaches, business models, expertise and customer relationships differ significantly. This article offers a detailed analysis of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/\" \/>\n<meta property=\"og:site_name\" content=\"Palmer\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-30T07:23:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T15:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/09\/social-graph-palmer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laurent Zennadi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurent Zennadi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/\"},\"author\":{\"name\":\"Laurent Zennadi\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#\\\/schema\\\/person\\\/7ea52877fd35814d1d2f8e6e03daa3ed\"},\"headline\":\"AI agency VS AI consulting firm\",\"datePublished\":\"2024-06-30T07:23:29+00:00\",\"dateModified\":\"2026-04-16T15:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/\"},\"wordCount\":673,\"publisher\":{\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#organization\"},\"articleSection\":[\"Strategy &amp; Transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/\",\"url\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/\",\"name\":\"AI agency VS AI consulting firm | Palmer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#website\"},\"datePublished\":\"2024-06-30T07:23:29+00:00\",\"dateModified\":\"2026-04-16T15:09:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/ai-agency-vs-ai-consulting-firm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI agency VS AI consulting firm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/\",\"name\":\"Palmer\",\"description\":\"Evolve at the speed of change\",\"publisher\":{\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#organization\",\"name\":\"Palmer\",\"url\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/palmer-consulting.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Palmer_Logo_Full_PenBlue_1x1-2.jpg\",\"contentUrl\":\"https:\\\/\\\/palmer-consulting.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Palmer_Logo_Full_PenBlue_1x1-2.jpg\",\"width\":480,\"height\":480,\"caption\":\"Palmer\"},\"image\":{\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/palmer-consulting\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/palmer-consulting.com\\\/en\\\/#\\\/schema\\\/person\\\/7ea52877fd35814d1d2f8e6e03daa3ed\",\"name\":\"Laurent Zennadi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/110e8a99f01ca2c88c3d23656103640dc17e08eac86e26d0617937a6846b4007?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/110e8a99f01ca2c88c3d23656103640dc17e08eac86e26d0617937a6846b4007?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/110e8a99f01ca2c88c3d23656103640dc17e08eac86e26d0617937a6846b4007?s=96&d=mm&r=g\",\"caption\":\"Laurent Zennadi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI agency VS AI consulting firm | Palmer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/","og_locale":"en_US","og_type":"article","og_title":"AI agency VS AI consulting firm | Palmer","og_description":"In a context where artificial intelligence (AI) is becoming a key competitive lever, organizations often hesitate between calling on an AI consulting firm or an AI agency. Although both types of service provider are involved in technology projects, their approaches, business models, expertise and customer relationships differ significantly. This article offers a detailed analysis of [&hellip;]","og_url":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/","og_site_name":"Palmer","article_published_time":"2024-06-30T07:23:29+00:00","article_modified_time":"2026-04-16T15:09:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/09\/social-graph-palmer.png","type":"image\/png"}],"author":"Laurent Zennadi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Laurent Zennadi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/#article","isPartOf":{"@id":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/"},"author":{"name":"Laurent Zennadi","@id":"https:\/\/palmer-consulting.com\/en\/#\/schema\/person\/7ea52877fd35814d1d2f8e6e03daa3ed"},"headline":"AI agency VS AI consulting firm","datePublished":"2024-06-30T07:23:29+00:00","dateModified":"2026-04-16T15:09:40+00:00","mainEntityOfPage":{"@id":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/"},"wordCount":673,"publisher":{"@id":"https:\/\/palmer-consulting.com\/en\/#organization"},"articleSection":["Strategy &amp; Transformation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/","url":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/","name":"AI agency VS AI consulting firm | Palmer","isPartOf":{"@id":"https:\/\/palmer-consulting.com\/en\/#website"},"datePublished":"2024-06-30T07:23:29+00:00","dateModified":"2026-04-16T15:09:40+00:00","breadcrumb":{"@id":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/palmer-consulting.com\/en\/ai-agency-vs-ai-consulting-firm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/palmer-consulting.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"AI agency VS AI consulting firm"}]},{"@type":"WebSite","@id":"https:\/\/palmer-consulting.com\/en\/#website","url":"https:\/\/palmer-consulting.com\/en\/","name":"Palmer","description":"Evolve at the speed of change","publisher":{"@id":"https:\/\/palmer-consulting.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/palmer-consulting.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/palmer-consulting.com\/en\/#organization","name":"Palmer","url":"https:\/\/palmer-consulting.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/palmer-consulting.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/08\/Palmer_Logo_Full_PenBlue_1x1-2.jpg","contentUrl":"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/08\/Palmer_Logo_Full_PenBlue_1x1-2.jpg","width":480,"height":480,"caption":"Palmer"},"image":{"@id":"https:\/\/palmer-consulting.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/palmer-consulting\/"]},{"@type":"Person","@id":"https:\/\/palmer-consulting.com\/en\/#\/schema\/person\/7ea52877fd35814d1d2f8e6e03daa3ed","name":"Laurent Zennadi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/110e8a99f01ca2c88c3d23656103640dc17e08eac86e26d0617937a6846b4007?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/110e8a99f01ca2c88c3d23656103640dc17e08eac86e26d0617937a6846b4007?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/110e8a99f01ca2c88c3d23656103640dc17e08eac86e26d0617937a6846b4007?s=96&d=mm&r=g","caption":"Laurent Zennadi"}}]}},"_links":{"self":[{"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/posts\/4956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=4956"}],"version-history":[{"count":1,"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/posts\/4956\/revisions"}],"predecessor-version":[{"id":6554,"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/posts\/4956\/revisions\/6554"}],"wp:attachment":[{"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=4956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=4956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/palmer-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=4956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}