{"id":6603,"date":"2023-06-22T16:10:19","date_gmt":"2023-06-22T16:10:19","guid":{"rendered":"https:\/\/palmer-consulting.com\/services\/customer-marketing\/"},"modified":"2026-04-16T18:17:17","modified_gmt":"2026-04-16T18:17:17","slug":"customer-marketing","status":"publish","type":"services","link":"https:\/\/palmer-consulting.com\/en\/services\/customer-marketing\/","title":{"rendered":"Customer &amp; Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6603\" class=\"elementor elementor-6603 elementor-426\" data-elementor-post-type=\"services\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c241d e-flex e-con-boxed e-con e-parent\" data-id=\"e7c241d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5af0ad e-con-full e-flex e-con e-child\" data-id=\"f5af0ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc964e elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9bc964e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Generative Growth &amp; Customer Performance\n\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb5312 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0eb5312\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transforming growth, marketing performance and customer experience in the age of AI\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df70c1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7df70c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Traditional models of digital marketing, customer acquisition and customer experience are now reaching their limits in the face of the rise of generative artificial intelligence.<\/p><p>At PALMER, we support organizations in the transformation of their marketing performance, customer engagement and digital growth devices, fully integrating the new dynamics linked to AI.<\/p><p>We also integrate advanced expertise such as GEO (Generative Engine Optimization), which optimizes visibility in artificial intelligence engines (ChatGPT, generative engines) and reinforces brand influence in decision-making environments.<\/p><p>Transforming visibility into performance, in a world driven by artificial intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7d4b19 e-con-full e-flex e-con e-child\" data-id=\"a7d4b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2863db elementor-invisible elementor-widget elementor-widget-button\" data-id=\"a2863db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/palmer-consulting.com\/en\/contact-palmer-ia\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"92\" height=\"92\" viewBox=\"0 0 92 92\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"m68.359 22.823.003 43.7a1.84 1.84 0 0 1-1.84 1.84l-43.7-.004v-3.68l39.258.003-40.02-40.02 2.602-2.602 40.02 40.02-.003-39.257h3.68Z\" fill=\"#192B39\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's discuss your problem - Contact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fc701c e-flex e-con-boxed e-con e-parent\" data-id=\"6fc701c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80bf2e0 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"80bf2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The expertise of our marketing and customer experience consultants:\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a88818 e-con-full e-flex e-con e-child\" data-id=\"4a88818\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e2db23c e-con-full e-flex e-con e-child\" data-id=\"e2db23c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29ee20 elementor-widget elementor-widget-heading\" data-id=\"a29ee20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic content &amp; customer journey consulting\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fc15c elementor-widget elementor-widget-text-editor\" data-id=\"25fc15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn an environment where generative engines are redefining access to information, the performance of content no longer rests solely on its ability to generate traffic, but on its capacity to be understood, selected and rendered by AI systems. We support organizations in structuring content with high business value, optimized for both search engines and generative engines. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d710a elementor-widget elementor-widget-image\" data-id=\"52d710a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop.jpg\" class=\"attachment-large size-large wp-image-4514\" alt=\"PALMER human resources consulting firm\" srcset=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop.jpg 160w, https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop-150x150.jpg 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-198f896 e-con-full e-flex e-con e-child\" data-id=\"198f896\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93fe8ea elementor-widget elementor-widget-n-accordion\" data-id=\"93fe8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1550\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1550\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Strategic marketing &amp; content value <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1550\" class=\"elementor-element elementor-element-73f2166 e-con-full e-flex e-con e-child\" data-id=\"73f2166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c31856c elementor-widget elementor-widget-text-editor\" data-id=\"c31856c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"1tb5bj9\" data-start=\"708\" data-end=\"848\">Identification of segments with the highest contribution to sales, integrating their visibility into the responses generated by AI<\/li><li data-section-id=\"1dkwum3\" data-start=\"849\" data-end=\"956\">Prioritization of content for high-performance funnels that can be used by generative models<\/li><li data-section-id=\"1ytxnjo\" data-start=\"957\" data-end=\"1056\">Definition of business-oriented, citation-ready editorial strategies for AI engines<\/li><li data-section-id=\"6sxgix\" data-start=\"1057\" data-end=\"1144\">Aligning content with business challenges and LLM response logics<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1551\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1551\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Content engineering &amp; AI <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1551\" class=\"elementor-element elementor-element-045f4fa e-con-full e-flex e-con e-child\" data-id=\"045f4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0743da8 elementor-widget elementor-widget-text-editor\" data-id=\"0743da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"8hsxi\" data-start=\"1177\" data-end=\"1294\">AI-assisted production based on impact and recovery probability signals in generated responses<\/li><li data-section-id=\"xtf6st\" data-start=\"1295\" data-end=\"1381\">Advanced semantic harmonization (SEO, GEO, structuring for generative models)<\/li><li data-section-id=\"1ueipt8\" data-start=\"1382\" data-end=\"1457\">Structuring content for maximum algorithmic readability<\/li><li data-section-id=\"1gifss5\" data-start=\"1458\" data-end=\"1570\">Implementation of continuous optimization frameworks integrating GEO signals (presence, citation, synthesis)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1552\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1552\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Customer journey &amp; activation <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1552\" class=\"elementor-element elementor-element-92a91ed e-con-full e-flex e-con e-child\" data-id=\"92a91ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-924a43f elementor-widget elementor-widget-text-editor\" data-id=\"924a43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"eojrwy\" data-start=\"1607\" data-end=\"1711\">Aligning content with user paths and entry points via generative engines<\/li><li data-section-id=\"2s6qg6\" data-start=\"1712\" data-end=\"1791\">Path design integrating zero-click logic and AI responses<\/li><li data-section-id=\"1pm3hri\" data-start=\"1792\" data-end=\"1879\">Optimizing engagement beyond the click, right up to contributing to a decision<\/li><li data-section-id=\"12rrzxx\" data-start=\"1880\" data-end=\"1978\">Monitoring content performance by integrating its influence on the responses generated<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4647ab e-con-full e-flex e-con e-child\" data-id=\"e4647ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d051e8f e-con-full e-flex e-con e-child\" data-id=\"d051e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a480c95 elementor-widget elementor-widget-heading\" data-id=\"a480c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unified digital acquisition &amp; marketing performance\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2945ca5 elementor-widget elementor-widget-text-editor\" data-id=\"2945ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe emergence of generative engines is transforming acquisition logics. Visibility no longer depends solely on traditional channels, but also on the ability to appear in responses produced by AIs. We support organizations in structuring hybrid acquisition strategies, combining marketing performance and algorithmic influence.  \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e30c529 elementor-widget elementor-widget-image\" data-id=\"e30c529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop.jpg\" class=\"attachment-large size-large wp-image-4514\" alt=\"PALMER human resources consulting firm\" srcset=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop.jpg 160w, https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop-150x150.jpg 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4970c8 e-con-full e-flex e-con e-child\" data-id=\"f4970c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5ddb4 elementor-widget elementor-widget-n-accordion\" data-id=\"bb5ddb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1960\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1960\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Acquisition strategy &amp; orchestration <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1960\" class=\"elementor-element elementor-element-4332083 e-con-full e-flex e-con e-child\" data-id=\"4332083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33bfe0b elementor-widget elementor-widget-text-editor\" data-id=\"33bfe0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"zltmum\" data-start=\"2487\" data-end=\"2583\">Audit and benchmark of acquisition levers, including presence in AI environments<\/li><li data-section-id=\"h2jvu\" data-start=\"2584\" data-end=\"2661\">Identifying visibility opportunities in generative engines<\/li><li data-section-id=\"1utm1k2\" data-start=\"2662\" data-end=\"2738\">Structuring <a href=\"https:\/\/palmer-consulting.com\/en\/geo-audit-check-your-geo-visibility-score\/\">omnichannel strategies integrating SEO, GEO<\/a> and paid media<\/li><li data-section-id=\"lypf8v\" data-start=\"2739\" data-end=\"2840\">Prioritizing investments according to their contribution to traffic and algorithmic influence<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1961\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1961\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Performance &amp; continuous optimization <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1961\" class=\"elementor-element elementor-element-19d8177 e-con-full e-flex e-con e-child\" data-id=\"19d8177\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93c3cfd elementor-widget elementor-widget-text-editor\" data-id=\"93c3cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"4wt4zd\" data-start=\"2884\" data-end=\"2967\">Implementation of A\/B and MVT tests incorporating GEO structuring variations<\/li><li data-section-id=\"we3iqd\" data-start=\"2968\" data-end=\"3061\">Optimization of SEO strategies with a GEO layer (optimization for generated responses)<\/li><li data-section-id=\"jm2i4m\" data-start=\"3062\" data-end=\"3156\">Continuous performance improvement by integrating indirect exposure indicators<\/li><li data-section-id=\"n4ztzo\" data-start=\"3157\" data-end=\"3242\">Reduce acquisition costs by integrating no-click visibility logics<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1962\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1962\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Data-driven marketing &amp; steering <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1962\" class=\"elementor-element elementor-element-dfb1014 e-con-full e-flex e-con e-child\" data-id=\"dfb1014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3184aeb elementor-widget elementor-widget-text-editor\" data-id=\"3184aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"1teomp9\" data-start=\"3283\" data-end=\"3369\">Data-driven modeling integrating GEO signals (presence, citation, influence)<\/li><li data-section-id=\"k4rlpp\" data-start=\"3370\" data-end=\"3462\">Creation of dashboards integrating SEO performance and performance in AI engines<\/li><li data-section-id=\"n8mwqt\" data-start=\"3463\" data-end=\"3549\">Analysis of hybrid contributions (traffic + influence in generated responses)<\/li><li data-section-id=\"1oj44wg\" data-start=\"3550\" data-end=\"3629\">Steering marketing ROI by integrating new exposure metrics<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1963\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1963\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Technology &amp; MarTech stack <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1963\" class=\"elementor-element elementor-element-fecb562 e-con-full e-flex e-con e-child\" data-id=\"fecb562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8194a0c elementor-widget elementor-widget-text-editor\" data-id=\"8194a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"31krhs\" data-start=\"3667\" data-end=\"3740\">Benchmark and selection of MarTech tools with GEO capabilities<\/li><li data-section-id=\"zqu5r0\" data-start=\"3741\" data-end=\"3825\">Integration of visibility monitoring solutions in generative engines<\/li><li data-section-id=\"ame7f0\" data-start=\"3826\" data-end=\"3898\">Automation of acquisition strategies including AI logic<\/li><li data-section-id=\"12g49dr\" data-start=\"3899\" data-end=\"3992\">Stack optimization for unified SEO, GEO and marketing performance management<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97d3946 e-con-full e-flex e-con e-child\" data-id=\"97d3946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1535606 e-con-full e-flex e-con e-child\" data-id=\"1535606\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aed2eb6 elementor-widget elementor-widget-heading\" data-id=\"aed2eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital performance &amp; conversion path optimization\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7be09 elementor-widget elementor-widget-text-editor\" data-id=\"2e7be09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn the age of zero-click, digital performance is no longer limited to onsite journeys. It extends to a brand&#8217;s ability to influence decisions upstream, within generative interfaces. We help organizations optimize their systems by integrating these new points of contact.  \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df87904 elementor-widget elementor-widget-image\" data-id=\"df87904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop.jpg\" class=\"attachment-large size-large wp-image-4514\" alt=\"PALMER human resources consulting firm\" srcset=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop.jpg 160w, https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/Conseil-Marketing-Palmer-section1-image2-desktop-150x150.jpg 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-804a0fd e-con-full e-flex e-con e-child\" data-id=\"804a0fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-190f110 elementor-widget elementor-widget-n-accordion\" data-id=\"190f110\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2620\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2620\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Diagnostic &amp; performance assessment <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2620\" class=\"elementor-element elementor-element-778935d e-con-full e-flex e-con e-child\" data-id=\"778935d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3770c elementor-widget elementor-widget-text-editor\" data-id=\"fb3770c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"ikuohx\" data-start=\"4453\" data-end=\"4557\">In-depth diagnosis of technical performance, including visibility in generative engines<\/li><li data-section-id=\"1vtckpj\" data-start=\"4558\" data-end=\"4643\">Analysis of extended user paths (before, during and after the AI response)<\/li><li data-section-id=\"1vtyndj\" data-start=\"4644\" data-end=\"4729\">Identification of friction points, including indirect interactions<\/li><li data-section-id=\"1qjtzuu\" data-start=\"4730\" data-end=\"4798\">Prioritization of optimization levers integrating GEO issues<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2621\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2621\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Advanced data, tracking &amp; analytics <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2621\" class=\"elementor-element elementor-element-0a99bec e-con-full e-flex e-con e-child\" data-id=\"0a99bec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc5380 elementor-widget elementor-widget-text-editor\" data-id=\"dbc5380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"1vftr9g\" data-start=\"4841\" data-end=\"4952\">Implementation of analytics integrating GEO indicators (presence in responses, citation frequency)<\/li><li data-section-id=\"dpwnyg\" data-start=\"4953\" data-end=\"5014\">Hybrid tracking deployment (on-site + off-site + AI)<\/li><li data-section-id=\"lj4sir\" data-start=\"5015\" data-end=\"5094\">Structuring data collection to capture influence signals<\/li><li data-section-id=\"ug74lq\" data-start=\"5095\" data-end=\"5180\">Use data to manage overall performance (traffic + influence)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2622\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2622\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Conversion &amp; user experience <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2622\" class=\"elementor-element elementor-element-d05961f e-con-full e-flex e-con e-child\" data-id=\"d05961f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc8553 elementor-widget elementor-widget-text-editor\" data-id=\"7bc8553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"l2wrwr\" data-start=\"5224\" data-end=\"5304\">Optimizing conversion paths by integrating zero-click logic<\/li><li data-section-id=\"19vw2sn\" data-start=\"5305\" data-end=\"5391\">Adapting the user experience to new AI-driven behaviors<\/li><li data-section-id=\"1sg34vu\" data-start=\"5392\" data-end=\"5482\">Reinforcing credibility and trust signals for generative engines<\/li><li data-section-id=\"b3vefz\" data-start=\"5483\" data-end=\"5569\">Optimization of transformation, even without direct interaction with the site<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2623\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2623\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Operational excellence &amp; continuous improvement <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2623\" class=\"elementor-element elementor-element-c1cad7d e-con-full e-flex e-con e-child\" data-id=\"c1cad7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5154be1 elementor-widget elementor-widget-text-editor\" data-id=\"5154be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"1i6mi6m\" data-start=\"5627\" data-end=\"5706\">Benchmark and selection of optimization tools, including GEO solutions<\/li><li data-section-id=\"zzclb6\" data-start=\"5707\" data-end=\"5806\">Conversion rate and value-per-visit monitoring enriched by influence signals<\/li><li data-section-id=\"1jyn3m0\" data-start=\"5807\" data-end=\"5882\">Implementation of continuous improvement processes integrating SEO and GEO<\/li><li data-section-id=\"oirkwy\" data-start=\"5883\" data-end=\"5973\">Industrializing practices to maximize visibility and overall performance<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09b3730 e-con-full e-flex e-con e-child\" data-id=\"09b3730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2247c52 e-con-full e-flex e-con e-child\" data-id=\"2247c52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f3b7b elementor-widget elementor-widget-heading\" data-id=\"12f3b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GEO (Generative Engine Optimization): controlling visibility in AI engines\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3ed79 elementor-widget elementor-widget-text-editor\" data-id=\"fc3ed79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/generative-engine-optimization-geo\/?utm_source=chatgpt.com\" data-wplink-url-error=\"true\">GEO (Generative Engine Optimization)<\/a> represents a structural evolution in digital strategies. It&#8217;s no longer just a question of optimizing search engine visibility, but of steering a brand&#8217;s ability to be integrated, cited and valued in the responses generated by artificial intelligence systems. <\/p><p>In this new paradigm, visibility shifts from the click to the response. Organizations must therefore adapt their content, signals and architectures to maximize their probability of being selected by the models. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-916244a e-con-full e-flex e-con e-child\" data-id=\"916244a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f72fd4b elementor-widget elementor-widget-n-accordion\" data-id=\"f72fd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2590\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2590\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Structuring &amp; optimizing content for AI <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2590\" class=\"elementor-element elementor-element-f7fc0ec e-con-full e-flex e-con e-child\" data-id=\"f7fc0ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a09b9a elementor-widget elementor-widget-text-editor\" data-id=\"3a09b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"accordeon\"><div class=\"accordeon_drop\"><div class=\"accordeon_inner\"><ul><li data-section-id=\"1yhdtwk\" data-start=\"6734\" data-end=\"6815\">Transforming content into usable assets using generative models<\/li><li data-section-id=\"kphv54\" data-start=\"6816\" data-end=\"6895\">Structuring information for maximum algorithmic readability<\/li><li data-section-id=\"16y7vmv\" data-start=\"6896\" data-end=\"6979\">Optimize content granularity, format and hierarchy<\/li><li data-section-id=\"17ogymh\" data-start=\"6980\" data-end=\"7050\">Development of content adapted to LLM synthesis logics<\/li><\/ul><\/div><\/div><\/div><div class=\"accordeon\"><div class=\"accordeon_btn\"> <\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2591\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2591\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Authority &amp; algorithmic credibility <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2591\" class=\"elementor-element elementor-element-f097abb e-con-full e-flex e-con e-child\" data-id=\"f097abb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a02fc7 elementor-widget elementor-widget-text-editor\" data-id=\"9a02fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"1pcr5mv\" data-start=\"7101\" data-end=\"7172\">Strengthening authority signals (sources, consistency, reliability)<\/li><li data-section-id=\"l2rw3q\" data-start=\"7173\" data-end=\"7228\">Deploying multi-source presence strategies<\/li><li data-section-id=\"1d2bxti\" data-start=\"7229\" data-end=\"7297\">Optimizing perceived credibility through generative engines<\/li><li data-section-id=\"1qhz5v6\" data-start=\"7298\" data-end=\"7364\">Positioning as a reference source in a given field<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2592\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2592\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> GEO performance management &amp; measurement <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2592\" class=\"elementor-element elementor-element-bc8a437 e-con-full e-flex e-con e-child\" data-id=\"bc8a437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309ac9f elementor-widget elementor-widget-text-editor\" data-id=\"309ac9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"4hq4ih\" data-start=\"7418\" data-end=\"7490\"><a href=\"https:\/\/palmer-consulting.com\/en\/how-to-measure-geo-performance\/\">Performance monitoring of generated responses (ChatGPT, SGE, etc.)<\/a><\/li><li data-section-id=\"1j22e9f\" data-start=\"7491\" data-end=\"7546\">Analysis of occurrences, citations and share of voice<\/li><li data-section-id=\"1ggf3o5\" data-start=\"7547\" data-end=\"7609\">Development of GEO KPIs (influence, exposure, recovery)<\/li><li data-section-id=\"i95rs5\" data-start=\"7610\" data-end=\"7686\">Integrating GEO metrics into marketing management systems<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2593\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2593\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Activation &amp; integration into global strategy <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2593\" class=\"elementor-element elementor-element-00f1953 e-con-full e-flex e-con e-child\" data-id=\"00f1953\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df43b85 elementor-widget elementor-widget-text-editor\" data-id=\"df43b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"1i5yvio\" data-start=\"7751\" data-end=\"7821\">Integrating GEO into SEO, content and acquisition strategies<\/li><li data-section-id=\"1ue87ti\" data-start=\"7822\" data-end=\"7872\">Coordination of marketing, data and AI teams<\/li><li data-section-id=\"1hjnszo\" data-start=\"7873\" data-end=\"7932\">Continuous optimization based on influence signals<\/li><li data-section-id=\"1f20bza\" data-start=\"7933\" data-end=\"7995\">Align GEO initiatives with business objectives<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a54577 e-flex e-con-boxed e-con e-parent\" data-id=\"0a54577\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd2dbb elementor-widget elementor-widget-heading\" data-id=\"ebd2dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer testimonials\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f4dea elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"88f4dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;7b69cf0&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;5a65439&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;8666e96&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;f1fc3b4&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fece566 e-flex e-con-boxed e-con e-child\" data-id=\"fece566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-206dac6 e-con-full e-flex e-con e-child\" data-id=\"206dac6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-778a2ca e-con-full e-flex e-con e-child\" data-id=\"778a2ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688127e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"688127e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Isabelle AUGRAIN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35c249 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c35c249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Director, Multi-channel retail banking and support for regional mutuals Development, Customer and People Division\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cc56f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f4cc56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cr\u00e9dit Agricole<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f30b7 elementor-widget elementor-widget-image\" data-id=\"94f30b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"83\" src=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/logo-credit-agricole-3.svg\" class=\"attachment-large size-large wp-image-5757\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ba5c2 e-con-full e-flex e-con e-child\" data-id=\"43ba5c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-083676c e-transform elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"083676c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_flipX_effect&quot;:&quot;transform&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop 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Their services, co-constructed with the teams, were appreciated for the quality of their work, their ability to listen and their adaptability. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80886e1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"80886e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon-open\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#CFF500\" stop-opacity=\".1\"><\/stop><stop offset=\"1\" stop-color=\"#CFF500\" stop-opacity=\".6\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-045f9a7 e-flex e-con-boxed e-con e-child\" data-id=\"045f9a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-381bfaa e-con-full e-flex e-con e-child\" data-id=\"381bfaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59d3709 e-con-full e-flex e-con e-child\" data-id=\"59d3709\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc29376 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"dc29376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Digital Department<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e06d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e29e06d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">France T\u00e9l\u00e9visions<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca40807 elementor-widget elementor-widget-image\" data-id=\"ca40807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"70\" src=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/logo-france-tv-1-1.svg\" class=\"attachment-large size-large wp-image-5758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3708e41 e-con-full e-flex e-con e-child\" data-id=\"3708e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5079cd3 e-transform elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5079cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_flipX_effect&quot;:&quot;transform&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#CFF500\" stop-opacity=\".1\"><\/stop><stop offset=\"1\" stop-color=\"#CFF500\" stop-opacity=\".6\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a532a0 elementor-widget elementor-widget-text-editor\" data-id=\"1a532a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPALMER&#8217;s support was perfect. The consultant was able to find the right place for himself, providing constructive input to the ongoing projects with a palpable commitment. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e4ed0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"50e4ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon-open\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#CFF500\" stop-opacity=\".1\"><\/stop><stop offset=\"1\" stop-color=\"#CFF500\" stop-opacity=\".6\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c86d1fb e-flex e-con-boxed e-con e-child\" data-id=\"c86d1fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e3e3cc7 e-con-full e-flex e-con e-child\" data-id=\"e3e3cc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-885cedd e-con-full e-flex e-con e-child\" data-id=\"885cedd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c3f52 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"31c3f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Services &amp; Technologies Division<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b8358 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e0b8358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cr\u00e9dit Agricole<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a797d7 elementor-widget elementor-widget-image\" data-id=\"8a797d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"83\" src=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/logo-credit-agricole-3.svg\" class=\"attachment-large size-large wp-image-5757\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02b3536 e-con-full e-flex e-con e-child\" data-id=\"02b3536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98eb467 e-transform elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"98eb467\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_flipX_effect&quot;:&quot;transform&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#CFF500\" stop-opacity=\".1\"><\/stop><stop offset=\"1\" stop-color=\"#CFF500\" stop-opacity=\".6\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b43b67 elementor-widget elementor-widget-text-editor\" data-id=\"5b43b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe chose to work with PALMER Consulting to overhaul our distribution IS, because they had already met our requirements in a previous major program. Once again, they provided us with effective, methodical and committed support, both in the choice of solutions and in their implementation. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a0342 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d8a0342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon-open\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#CFF500\" stop-opacity=\".1\"><\/stop><stop offset=\"1\" stop-color=\"#CFF500\" stop-opacity=\".6\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d1d6e e-flex e-con-boxed e-con e-child\" data-id=\"42d1d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24e5e87 e-con-full e-flex e-con e-child\" data-id=\"24e5e87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-350cf75 e-con-full e-flex e-con e-child\" data-id=\"350cf75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523de37 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"523de37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Patrick PERRIN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97db26f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"97db26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Product Owner CATS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e804bb3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e804bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cr\u00e9dit Agricole<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a915712 elementor-widget elementor-widget-image\" data-id=\"a915712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"83\" src=\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/06\/logo-credit-agricole-3.svg\" class=\"attachment-large size-large wp-image-5757\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0376494 e-con-full e-flex e-con e-child\" data-id=\"0376494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fb69f e-transform elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c2fb69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_flipX_effect&quot;:&quot;transform&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#CFF500\" stop-opacity=\".1\"><\/stop><stop offset=\"1\" stop-color=\"#CFF500\" stop-opacity=\".6\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9db109 elementor-widget elementor-widget-text-editor\" data-id=\"f9db109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ve been working with PALMER for 2 years on the CATS data visualization project. The consultants are committed, invested and bring skills and values to our organization. We feel supported and accompanied in our approach, while respecting our strategic vision.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3978ce elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d3978ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"54\" height=\"38\" class=\"quote_icon-open\" fill=\"none\"><path d=\"M28.466 12.695C28.466 5.725 34.179.08 41.233.08 48.288.08 54 5.31 54 15.02c0 13.445-10.165 22.74-21.167 22.906-1.847 0-2.854-1.08-2.854-2.905v-.084c0-1.826.505-2.656 1.427-2.905 2.94-.5 8.906-2.075 10.834-6.725-9.073.004-13.774-5.723-13.774-12.612ZM14.268 25.31c-1.932 4.65-7.894 6.225-10.834 6.724-.925.25-1.427 1.08-1.427 2.905v.085c0 1.825 1.007 2.905 2.854 2.905 11.006-.169 21.168-9.464 21.168-22.91 0-9.71-5.713-14.94-12.768-14.94C6.207.079.494 5.724.494 12.694c0 6.97 4.62 12.616 13.774 12.616Z\" fill=\"url(#a)\"><\/path><defs><linearGradient id=\"a\" x1=\"27.247\" y1=\".079\" x2=\"27.247\" y2=\"37.929\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#CFF500\" stop-opacity=\".1\"><\/stop><stop offset=\"1\" stop-color=\"#CFF500\" stop-opacity=\".6\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\"><path d=\"M27.52 16H4.48m0 0L8.4 12.16M4.48 16 8.4 19.84\" stroke=\"#fff\" stroke-linecap=\"square\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\"><path d=\"M4.48 16h23.04m0 0L23.6 12.16M27.52 16 23.6 19.84\" stroke=\"#fff\" stroke-linecap=\"square\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-403e539 e-flex e-con-boxed e-con e-parent\" data-id=\"403e539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15bbffe elementor-widget elementor-widget-heading\" data-id=\"15bbffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our other expertise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bed7ea elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"0bed7ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:6609,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-6609\">.e-loop-item-4539 .elementor-element.elementor-element-9b7d56d:not(.elementor-motion-effects-element-type-background), .e-loop-item-4539 .elementor-element.elementor-element-9b7d56d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/07\/cabinet-conseil-people-change.jpg\");}<\/style><style id=\"loop-6609\">.elementor-6609 .elementor-element.elementor-element-9b7d56d{--display:flex;--min-height:285px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:flex-start;--border-radius:20px 20px 20px 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data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPALMER&#8217;s LAB IA is an applied research institute dedicated to artificial intelligence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-6609\">.e-loop-item-6603 .elementor-element.elementor-element-9b7d56d:not(.elementor-motion-effects-element-type-background), .e-loop-item-6603 .elementor-element.elementor-element-9b7d56d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/palmer-consulting.com\/wp-content\/uploads\/2023\/07\/cabinet-conseil-customer-marketing.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6609\" class=\"elementor elementor-6609 elementor-5632 elementor-5632 e-loop-item e-loop-item-6603 post-6603 services type-services status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element 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