Generative Growth & Customer Performance

Transforming growth, marketing performance and customer experience in the age of AI

Traditional models of digital marketing, customer acquisition and customer experience are now reaching their limits in the face of the rise of generative artificial intelligence.

At PALMER, we support organizations in the transformation of their marketing performance, customer engagement and digital growth devices, fully integrating the new dynamics linked to AI.

We also integrate advanced expertise such as GEO (Generative Engine Optimization), which optimizes visibility in artificial intelligence engines (ChatGPT, generative engines) and reinforces brand influence in decision-making environments.

Transforming visibility into performance, in a world driven by artificial intelligence.

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The expertise of our marketing and customer experience consultants:

Strategic content & customer journey consulting

In an environment where generative engines are redefining access to information, the performance of content no longer rests solely on its ability to generate traffic, but on its capacity to be understood, selected and rendered by AI systems. We support organizations in structuring content with high business value, optimized for both search engines and generative engines.
PALMER human resources consulting firm
Strategic marketing & content value
  • Identification of segments with the highest contribution to sales, integrating their visibility into the responses generated by AI
  • Prioritization of content for high-performance funnels that can be used by generative models
  • Definition of business-oriented, citation-ready editorial strategies for AI engines
  • Aligning content with business challenges and LLM response logics
  • AI-assisted production based on impact and recovery probability signals in generated responses
  • Advanced semantic harmonization (SEO, GEO, structuring for generative models)
  • Structuring content for maximum algorithmic readability
  • Implementation of continuous optimization frameworks integrating GEO signals (presence, citation, synthesis)
  • Aligning content with user paths and entry points via generative engines
  • Path design integrating zero-click logic and AI responses
  • Optimizing engagement beyond the click, right up to contributing to a decision
  • Monitoring content performance by integrating its influence on the responses generated

Unified digital acquisition & marketing performance

The emergence of generative engines is transforming acquisition logics. Visibility no longer depends solely on traditional channels, but also on the ability to appear in responses produced by AIs. We support organizations in structuring hybrid acquisition strategies, combining marketing performance and algorithmic influence.
PALMER human resources consulting firm
Acquisition strategy & orchestration
  • Audit and benchmark of acquisition levers, including presence in AI environments
  • Identifying visibility opportunities in generative engines
  • Structuring omnichannel strategies integrating SEO, GEO and paid media
  • Prioritizing investments according to their contribution to traffic and algorithmic influence
  • Implementation of A/B and MVT tests incorporating GEO structuring variations
  • Optimization of SEO strategies with a GEO layer (optimization for generated responses)
  • Continuous performance improvement by integrating indirect exposure indicators
  • Reduce acquisition costs by integrating no-click visibility logics
  • Data-driven modeling integrating GEO signals (presence, citation, influence)
  • Creation of dashboards integrating SEO performance and performance in AI engines
  • Analysis of hybrid contributions (traffic + influence in generated responses)
  • Steering marketing ROI by integrating new exposure metrics
  • Benchmark and selection of MarTech tools with GEO capabilities
  • Integration of visibility monitoring solutions in generative engines
  • Automation of acquisition strategies including AI logic
  • Stack optimization for unified SEO, GEO and marketing performance management

Digital performance & conversion path optimization

In the age of zero-click, digital performance is no longer limited to onsite journeys. It extends to a brand’s ability to influence decisions upstream, within generative interfaces. We help organizations optimize their systems by integrating these new points of contact.
PALMER human resources consulting firm
Diagnostic & performance assessment
  • In-depth diagnosis of technical performance, including visibility in generative engines
  • Analysis of extended user paths (before, during and after the AI response)
  • Identification of friction points, including indirect interactions
  • Prioritization of optimization levers integrating GEO issues
  • Implementation of analytics integrating GEO indicators (presence in responses, citation frequency)
  • Hybrid tracking deployment (on-site + off-site + AI)
  • Structuring data collection to capture influence signals
  • Use data to manage overall performance (traffic + influence)
  • Optimizing conversion paths by integrating zero-click logic
  • Adapting the user experience to new AI-driven behaviors
  • Reinforcing credibility and trust signals for generative engines
  • Optimization of transformation, even without direct interaction with the site
  • Benchmark and selection of optimization tools, including GEO solutions
  • Conversion rate and value-per-visit monitoring enriched by influence signals
  • Implementation of continuous improvement processes integrating SEO and GEO
  • Industrializing practices to maximize visibility and overall performance

GEO (Generative Engine Optimization): controlling visibility in AI engines

GEO (Generative Engine Optimization) represents a structural evolution in digital strategies. It’s no longer just a question of optimizing search engine visibility, but of steering a brand’s ability to be integrated, cited and valued in the responses generated by artificial intelligence systems.

In this new paradigm, visibility shifts from the click to the response. Organizations must therefore adapt their content, signals and architectures to maximize their probability of being selected by the models.

Structuring & optimizing content for AI
  • Transforming content into usable assets using generative models
  • Structuring information for maximum algorithmic readability
  • Optimize content granularity, format and hierarchy
  • Development of content adapted to LLM synthesis logics
  • Strengthening authority signals (sources, consistency, reliability)
  • Deploying multi-source presence strategies
  • Optimizing perceived credibility through generative engines
  • Positioning as a reference source in a given field
  • Integrating GEO into SEO, content and acquisition strategies
  • Coordination of marketing, data and AI teams
  • Continuous optimization based on influence signals
  • Align GEO initiatives with business objectives

Customer testimonials

Isabelle AUGRAIN
Director, Multi-channel retail banking and support for regional mutuals Development, Customer and People Division
Crédit Agricole

The marketing consultancy PALMER supported us in a relational excellence project, at the heart of the Crédit Agricole Group’s strategy. Their services, co-constructed with the teams, were appreciated for the quality of their work, their ability to listen and their adaptability.

Digital Department
France Télévisions
PALMER’s support was perfect. The consultant was able to find the right place for himself, providing constructive input to the ongoing projects with a palpable commitment.
Services & Technologies Division
Crédit Agricole
We chose to work with PALMER Consulting to overhaul our distribution IS, because they had already met our requirements in a previous major program. Once again, they provided us with effective, methodical and committed support, both in the choice of solutions and in their implementation.
Patrick PERRIN
Product Owner CATS
Crédit Agricole

We’ve been working with PALMER for 2 years on the CATS data visualization project. The consultants are committed, invested and bring skills and values to our organization. We feel supported and accompanied in our approach, while respecting our strategic vision.

Our other expertise

PALMER IA
PALMER’s LAB IA is an applied research institute dedicated to artificial intelligence.
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