Customer & Marketing
Setting up an optimization program can require a significant investment. Fortunately, many A/B testing platforms offer free trials or freemium plans enabling you to test the tool without obligation. These offers are particularly useful for companies just starting out or wishing to compare several solutions before choosing. This article lists the A/B testing platforms that offer trial periods or freemium plans, and describes their conditions of use.
Making a commitment to an A/B testing tool without having tested it presents risks: the interface may prove unintuitive, the support service insufficient or the results difficult to interpret. Free trials allow you to check that the tool meets your needs and train your teams before signing a contract. Freemium plans offer limited but lasting access, ideal for pilot projects or low-traffic sites.
The table below summarizes the information available on trial offers and free plans from various platforms. For each tool, we indicate the duration of the trial or the volume available free of charge, and cite the relevant sources.
| Platform | Trial or free offer | Details and references |
|---|---|---|
| Statsig | Free plan for up to 2 million events per month. | Statsig offers a generous freemium version with significance calculator, full-stack testing and analytics, credit card-free. Additional events are charged at a reduced rate. |
| VWO | 30-day free trial. | According to Goodfirms, VWO does not offer a free plan, but does provide a trial period to access the main features (visual editor, heatmaps, Bayesian engine). Users must contact the sales team to activate the trial and obtain a demo. |
| Optimizely | No free plans, no public trial period. | Optimizely mainly targets large companies with a tailor-made offer. Demonstrations can be organized, but access to the platform requires a contract. |
| AB Tasty | No free version, buttrial availableon request via the sales team. | AB Tasty does not publish an official trial period; activation of a POC (proof of concept) depends on traffic volume and is subject to quotation. |
| Kameleoon | Non-public free trial; paid plan required for ongoing use. | Kameleoon sometimes offers a limited test period for prospects, but most features require an annual contract of around €25k. |
| Convert.com | No free plan; offers demo and monthly contract from $299/month. | Convert Experiences offers an invitation-only trial via the sales department, with no free plan available. |
| Omniconvert Explore | No free plan; pricing from $390/month. | Omniconvert sometimes offers a limited trial, but this is not systematic; most users start directly with the Explore plan. |
| Varify | Free 30-day trial, no credit card required. | After the trial, Varify costs €129/month, or €99/month for annual subscriptions. The trial allows you to use all the tool’s features (unlimited tests, data export). |
| Theme Scientist (Shopify) | Free trial period, then $29/month. | The app offers a trial period of a few days via the Shopify store, after which the user is billed monthly. It calculates the confidence interval and automatically deploys the winning variant. |
| Neat A/B Testing (Shopify) | Free plan with limited functionality and paid options from $19/month. | Neat A/B Testing’s free plan lets you run one test at a time; automatic winner detection, simultaneous tests and exports are available in paid plans. |
| Instant (Shopify) | No free plan, but a free trial or free onboarding depending on promotions. | Instant charges between $99 and $249 per month, depending on the number of orders, and offers a limited trial period for testing the interface and analytics. |
| AB Convert | Free trial (variable duration) and fixed price with unlimited functionality. | AB Convert announces a no-obligation trial, designed to test the solution for pricing and delivery. No surcharges are applied for display speed or volume. |
| Intelligems | Free trial then subscription from $99 to $499/month. | Intelligems specializes in advanced pricing tests and includes margin calculation tools. The trial period enables you to compare the impact of different pricing strategies. |
| Shogun A/B Testing | No free plan; trial period not published. | Shogun offers demos and limited testing via its page builder platform. Prices are on quotation and depend on the number of pages tested. |
| SiteSpect | Trial period available via sales team. | Business-oriented SiteSpect does not have a free plan, but sometimes offers a trial and then charges according to traffic and services required. |
| Mailchimp | Free plan with basic A/B testing. | Mailchimp lets you test up to three variants (subject, content or send time) and automatically select the winning version. The free plan covers a limited number of contacts, while the paid plans (Essentials, Standard, Premium) add features and advanced support. |
| Brevo (ex-Sendinblue) | Free plan limited to 300 e-mails/day. | Brevo lets you test two newsletter variants (subject and content) on the free plan, and offers a Standard plan from $18/month for more advanced A/B testing. |
| GetResponse | 14-day free trial. | A/B testing is only available on paid plans. After the trial period, rates start at around $14/month and vary according to the number of contacts. |
| Email Benchmark | Free plan enabling 3,500 e-mails/month and A/B testing. | Benchmark offers multivariate testing and automation features; the free version is limited to 500 contacts. |
| ActiveCampaign | No free plan; 14-day trial for the Professional plan, where A/B testing of automations is available. | ActiveCampaign lets you test up to five variations and full automations, but the trial requires you to sign up and choose a paid plan after 14 days. |
| Brevo (Sendinblue) | Free plan | Already included above. |
Statsig and Neat A/B Testing stand out for their relatively comprehensive free plans. Statsig offers an impressive quota of 2 million events per month. This enables startups to run sophisticated experiments (full-stack, feature flags) with no up-front costs. Neat A/B Testing offers a free plan tailored to small Shopify stores, with one test at a time and an integrated significance calculator.
Mailchimp and Benchmark Email also offer free e-mail marketing plans. Mailchimp allows limited A/B testing on the free plan, while Benchmark allows 3,500 sends per month and multivariate testing. These options are ideal for small lists or test projects.
Many platforms adopt a14 or 30-day trial model. VWO offers one month’s free access to discover all its premium features. GetResponse offers a 14-day trial of its email and A/B automation features. ActiveCampaign combines a 14-day trial with the option of testing full automation funnels. These short periods mean that you need to plan your experiments carefully to take advantage of the trial.
Platforms like Optimizely, AB Tasty, Kameleoon and Shogun don’t offer free public plans. Instead, they offer personalized support, with on-demand demonstrations and customized quotes. This is due to their target market (large companies) and the advanced features they include (server-side testing, unlimited multivariate, AI). If your organization has a substantial budget and complex requirements, it may be worth contacting these suppliers to negotiate a no-obligation POC (proof of concept).
On Shopify, several applications offer free trials. Theme Scientist offers a free trial before charging $29/month. Instant and AB Convert also offer free trials or on-boarding, but full access quickly requires a paid plan. Intelligems allows you to test its pricing tools for a limited period before switching to a monthly subscription. These trials are an effective way of assessing the relevance of these apps for your sales tunnels.
While it’s a good idea to test a tool before committing, some platforms don’t offer a trial period. Convert.com and Omniconvert Explore don’t have a free plan, and immediately charge a monthly subscription fee. Similarly, Shogun and SiteSpect reserve free access for special cases or high-potential customers. In these cases, it’s a good idea to ask for detailed demos and negotiate exit conditions in the contract.
Plan your tests: before starting a test, clearly identify the pages or campaigns to be optimized and prepare your variants. The limited duration of the test means you need to act quickly.
Involve stakeholders: mobilize developers, designers and marketers from the outset to take full advantage of the trial period.
Check limitations: some free plans impose limits on traffic, number of experiments or access to advanced features. Make sure the tool allows you to run at least one significant test.
Compare several solutions: if your schedule allows, test several platforms in parallel to compare ergonomics, speed of implementation and relevance of insights.
Analyze the cost after the trial: don’t forget to anticipate the budget required once the trial is over. A tool that is very attractive in the test phase may prove too costly in the long run.
Continuous optimization doesn’t have to be held back by financial barriers. Platforms like Statsig and Neat A/B Testing democratize experimentation with generous free plans or affordable trials, enabling small businesses to test and iterate quickly. Others, such as VWO, GetResponse or ActiveCampaign, rely on short-term trials to demonstrate the value of their advanced features. Finally, high-end platforms (Optimizely, AB Tasty, Kameleoon, Shogun) offer on-demand demonstrations, but require a significant budget. Whatever your choice, making the most of free trials and comparing offers will enable you to select the tool that maximizes your return on investment while meeting your technical and financial constraints.