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Generative AI training
Publiée le February 2, 2025
Publiée le February 2, 2025
Generative artificial intelligence (generative AI) is revolutionizing practices in every field: marketing, communications, HR, design, customer service, document management, content production… In just a few months, tools such as ChatGPT, Midjourney, DALL-E and Claude have become indispensable in many organizations.
But how do you take advantage of this technological revolution? Where to start? And how can we avoid the pitfalls of superficial or ill-controlled use? The answer can be summed up in two words: generative AI training. Learning to use these tools intelligently means gaining a competitive edge, boosting productivity and unleashing new forms of creativity.
Generative artificial intelligence refers to a type of AI capable of producing original content from data or textual instructions (known as “prompts”). Unlike predictive or analytical AI, which analyzes existing data, generative AI creates new content: texts, images, videos, code, music, presentations, etc.
The best-known tools include :
ChatGPT: text generation, synthesis, editing, conversational assistance.
DALL-E / Midjourney / Stable Diffusion: create images from text descriptions.
Runway / Synthesia / HeyGen: automatically generated video.
GitHub Copilot: code writing assistance.
Claude, Gemini, Mistral, Perplexity: alternatives or complements to ChatGPT.
The promise is simple: save time, stimulate creativity and improve production quality, all with an interface that’s accessible even without technical skills.
Even if the tools seem simple to use, generative AI training can take you much further than the occasional test. Here’s why training has become indispensable:
The training will help you understand when, how and why to use one AI tool rather than another, with use cases adapted to your business.
Everything depends on the quality of the instructions given to the AI. The course teaches the art of prompt engineering, essential for obtaining relevant, precise and consistent results.
Generative AI can produce inaccurate, biased, out-of-context content. Training is needed to learn how to validate, reformulate, improve and frame responses.
The training course teaches you how to integrate AI into your existing work process, and how to articulate AI tools and human skills.
Training also means cultivating a proactive stance towards innovation, rather than being subject to technological upheaval.
Generative AI training covers a wide range of practical applications, depending on your profile:
Generate personalized email campaigns
Writing SEO-optimized articles
Create video scripts or promotional podcasts
Generate visuals adapted to different media
Create moodboards, mock-ups or visual concepts
Generate poster or graphic identity variations
Animate content in just a few clicks with IA video
Generate training templates, quizzes, internal guides
Create dynamic onboarding content
Produce interview or management materials
Summarize meeting minutes
Prepare presentations or project briefs
Manage automated planning and reporting tools
Generative AI training is aimed at all professionals who produce content, communicate or manage projects:
Marketing / communications managers
Consultants / freelancers
Management and founders
Project Managers, Product Managers
Graphic artists, designers, UX/UI specialists
Trainers, coaches, HR
Digital marketing and communications students
Journalists, copywriters, content creators
You don ‘t need to know how to code or have a technical profile. The aim is to make generative AI accessible, useful and effective for everyone.
Serious generative AI training provides skills that can be put to immediate use:
Understanding how an LLM (Large Language Model) works
Writing effective prompts (prompting + prompt chaining)
Use the right tools for each type of content
Enhance, rework or filter generated results
Produce content faster, without losing quality
Identify the legal, ethical and technical limits of AI
Assess the opportunities for integrating AI into your company
A generative AI training program can range from 1 day to several weeks, depending on the depth of training required. Here are the main stages generally proposed:
Introduction to generative AI
Understand concepts, history and current trends.
Overview of available tools
Explore ChatGPT, DALL-E, Midjourney, Canva AI, Notion AI, etc.
Learning prompt engineering
Basic techniques, efficient structures, iterations, advanced methods.
Case studies
Real-life situations depending on the profile (marketing, HR, communications, etc.).
Workflow integration
Simple automation, no-code tools (Zapier, Make, Notion, Airtable, etc.).
Ethics, security and intellectual property
Reflection on the limits of AI, bias and content verification.
Before choosing a training course, here are the criteria to consider:
👨🏫 Trainers’ expertise: are they practitioners or theorists?
🛠️ Teaching approach: alternating theory and practice, business cases, tools used
🎓 Certification/attestation: is it marketable?
🧰 Access to tools: does the training include the main AI tools?
💬 Opinions and feedback: participant satisfaction, recommendation rate
🧩 Job adaptation: can training be tailored to your sector?
Palmer Consulting, a firm specializing in digital transformation and innovation, offers 100% operational generative AI training, designed for professionals in all sectors.
The program covers all business use cases, with live demonstrations, practical exercises and reusable templates.
Participants get to grips with the tools right from the start: image creation, content writing, brief management, internal or customer communication scenarios.
Palmer adapts its sessions to your business challenges: marketing, HR, legal, IT, general management, etc.
All trainers are working professionals, intensive users of generative AI, and trained in adult education.
At the end of the course, participants leave with tools integrated into their daily processes, greater autonomy, and the ability to support internal change.
Generative AI is no longer a gadget reserved for geeks. It is now a powerful lever for transformation, provided it is mastered. Serious training in these tools will help you save time, improve performance and relevance, while enhancing your creativity and professional impact.
Don’t suffer AI: tame it with intelligence and strategy. And there’s nothing better than structured support from a partner like Palmer Consulting.