Publications

At PALMER, we know that every assignment is a learning experience and helps us to perfect our expertise. Our consultants share their knowledge and inform you of the state of the art concerning the main current and future business challenges. Discover the articles published on the firm’s news blog:

Headlines

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ChatGPT, Gemini and Copilot are already visiting your site: are you ready for invisible AI traffic?

Artificial intelligence
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The ChatGPT paradox: a decisive role in conversion

Artificial intelligence
Toutes les catégories Customer & Marketing Strategy & Transformation Finance & Performance People & Change Non classé
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Best GEO Digital Consultancy

Artificial intelligence Customer & Marketing
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Building an IA brand footprint

Artificial intelligence Customer & Marketing
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GEO and E-E-A-T

Artificial intelligence Customer & Marketing
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GEO and structured data

Artificial intelligence Customer & Marketing
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How to measure GEO performance

Artificial intelligence Customer & Marketing
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Creating GEO-optimized FAQs

Artificial intelligence Customer & Marketing
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How to structure an article to be picked up by an AI

Artificial intelligence Customer & Marketing
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GEO checklist: 20 points

Artificial intelligence Customer & Marketing
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GEO, AEO, SEO: what are the differences?

Artificial intelligence Customer & Marketing
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