Publications

At PALMER, we know that every assignment is a learning experience and helps us to perfect our expertise. Our consultants share their knowledge and inform you of the state of the art concerning the main current and future business challenges. Discover the articles published on the firm’s news blog:

Headlines

ChatGPT, Gemini and Copilot are already visiting your site: are you ready for invisible AI traffic?

Artificial intelligence

The ChatGPT paradox: a decisive role in conversion

Artificial intelligence

Toutes les catégories Strategy & Transformation Customer & Marketing Finance & Performance People & Change Non classé

Databricks vs Microsoft Fabric

Artificial intelligence

Databricks vs Snowflake

Artificial intelligence

Dataiku vs Alteryx

Artificial intelligence

Artificial intelligence

Comparison: Dataiku vs Power BI

Artificial intelligence

Agentic Commerce (ACP & UCP)

Artificial intelligence Customer & Marketing

Geo Audit – Check your GEO visibility score

Customer & Marketing

A/B testing platforms with free trials

Customer & Marketing

A/B testing tool prices

Customer & Marketing