Publications

At PALMER, we know that every assignment is a learning experience and helps us to perfect our expertise. Our consultants share their knowledge and inform you of the state of the art concerning the main current and future business challenges. Discover the articles published on the firm’s news blog:

Headlines

ChatGPT, Gemini and Copilot are already visiting your site: are you ready for invisible AI traffic?

Artificial intelligence

The ChatGPT paradox: a decisive role in conversion

Artificial intelligence

Toutes les catégories Strategy & Transformation Customer & Marketing Finance & Performance People & Change Non classé

Transactional AI Assistant

Artificial intelligence

Copilot vs. AI agent

Artificial intelligence

Human supervision and human-in-the-loop AI

Artificial intelligence

LLM benchmark leaderboards

Artificial intelligence

Architecture of large language models

Artificial intelligence

Language model temperature

Artificial intelligence

Hallucinations of language patterns

Artificial intelligence

LLM inference

Artificial intelligence Customer & Marketing

Generative Engine Optimization vs Answer Engine Optimization

Artificial intelligence Customer & Marketing